7 Dream AdWords Features That Would Make Our Lives Easier
Google is constantly
innovating. Sometimes those changes make our lives easier, and sometimes they
leave us scrambling to make adjustments to our PPC campaigns. I
identified 7 areas of improvement within the AdWords interface that could make
everybody’s life much easier. Hey, we can dream right?
1.See Conversions Action Name Details in the Dimension Tab
This would be a great
improvement because it would give advertisers a ton of information by just
sorting information that the platform already has. This improvement could help
you to:
- Visualize
the conversion action name data by day of the week
- Visualize
the conversion action name data by geographic area
- Find
out what times of the day are best for a given goal
- Find
out which goal performs well by destination URL
- Anything
else you can think of looking at the dimension tab
2. Adding the Google Analytics Columns in the Dimension Tabs
Wouldn’t it be nice to have the information regarding the bounce
rate by hour, days, and geographic location right into the AdWords interface?
This might sound redundant, but it is actually very handy in case of read-only
access or simply to not navigate across two platforms.
3. Adding Keyword Type Selection When Adding Keywords from a
Search Query Report
If you skip through a search query report in the live interface
you are forced to apply the changes to the keyword type manually in the keyword
field. It’s time-consuming and redundant. Wouldn’t it be great if you
could simply selecting a match type in a drop down menu and copy it to the
whole list?
4.Schedule Different Campaign Budgets by Day Directly in the
Setting Tab
Some people might have different priorities in terms of what to
advertise and how much to spend based on the day of the week. For example,
maybe you want to spend more on advertising for the two days before an event.
Or, you want to spend more on the weekends when more people are active online.
Right now it is possible to apply bid adjustments by hour or day
but it is not possible to allocate different budgets by day to the same
campaign in the settings tab. The only way to do it is to actually create
different campaigns. Not impossible, but time-consuming. This would be a
great add-on that would simplify how we manage accounts and reduce the
management time necessary for some manual changes.
5. Google Forwarded Number More Countries
Tracking calls is becoming a fundamental tracking method. It
would be awesome if we could offer this service to all clients world-wide. Many
people are expressing their interest in this function and I am sure Google has
it in the pipeline. The Google forwarding number is currently only available in UK,
Germany, and US.
What will you be able to track thanks to the Google Forwarding
Number?
- Campaigns
and/or adgroups that generated calls lasting for more than a given time
frame you set up in the AdWords interface. This will give you the
information regarding manually dialed phone calls and it won’t include
calls coming from mobile devices.
- Identify
keywords and adds that initiated a click to call type of click (the data
is available under the click type option in the segment tab of both the
keyword and the ad tabs)
6. Click to Call Conversions Targeted at Both Keyword &
Ad Level
This point relates to the one I just introduced. It would be
fantastic if we were also able to track the call details at the keyword and ad
level in order to be able to better optimize traffic. We could also add
that it would be great to track click to call conversions that are not manually
dialed at the campaign, adgroup, ad,and keyword level!
7. Facebook & Twitter Social Extension
Right now Google AdWords gives you the opportunity to use social
extensions that are only based on Google +. Wouldn’t it be great if you could
show off the great work you have done with your other social media sites? I
believe that the best way to move forward would be to enable Facebook and
Twitter extensions.
This extension would give you the chance to add credibility to the
business and facilitate the conversion process.
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